Jen's Digital Marketing Blog

  Live content will be a leading social media format - Clubhouse and live video  TikTok Most marketers concentrate on 3-5 social media platforms - which allows brands to expand their reach to a variety of audiences while allowing for their marketers to engage with each one without exhausting their bandwidth or producing low-quality content Influencer marketing will evolve from trend to common marketing tactic  Video marketers will keep content short Permanent social media posts could overtake/are more effective than ephemeral content i.e. Instagram Stories and Snapchat https://www.alistdaily.com/social/hubspot-social-media-marketing-trends-2022/

  CMO's face pressure from non-marketing leaders i.e. CFOs who tend to focus on short-run effect of marketing spending and are not patient for the long-run results Need to build the business case based on alignment with business priorities and strategies - what are the marketing dollars actually going to do for the business  Build a business partnership with CFO and do planning together  Explain marketing hypotheses - how marketing spend will impact various business activities and outcomes  Measure impact on brand and customer metrics - show KPIs associated with brand and customer relationships  Create a full funnel view - top vs bottom Build collaborative relationship with C-suite peers - marketing is an investment, not just a cost  Run experiments - using a control group that does not get marketing spending. Goal is to understand the counterfactual - what if marketing had not occurred   Don't ignore impact marketing on costs - satisfied customer...