Jen's Digital Marketing Blog

  Live content will be a leading social media format - Clubhouse and live video  TikTok Most marketers concentrate on 3-5 social media platforms - which allows brands to expand their reach to a variety of audiences while allowing for their marketers to engage with each one without exhausting their bandwidth or producing low-quality content Influencer marketing will evolve from trend to common marketing tactic  Video marketers will keep content short Permanent social media posts could overtake/are more effective than ephemeral content i.e. Instagram Stories and Snapchat https://www.alistdaily.com/social/hubspot-social-media-marketing-trends-2022/

  CMO's face pressure from non-marketing leaders i.e. CFOs who tend to focus on short-run effect of marketing spending and are not patient for the long-run results Need to build the business case based on alignment with business priorities and strategies - what are the marketing dollars actually going to do for the business  Build a business partnership with CFO and do planning together  Explain marketing hypotheses - how marketing spend will impact various business activities and outcomes  Measure impact on brand and customer metrics - show KPIs associated with brand and customer relationships  Create a full funnel view - top vs bottom Build collaborative relationship with C-suite peers - marketing is an investment, not just a cost  Run experiments - using a control group that does not get marketing spending. Goal is to understand the counterfactual - what if marketing had not occurred   Don't ignore impact marketing on costs - satisfied customers are more responsive to brand

Luxury brands are experimenting with low-key marketing strategies to engage with key opinion customers to drive organic ways of marketing their brands and product, rather than focusing on key opinion leaders, or influencers.  As consumers seek out newness and authenticity and designers look to stand out from crowded advertising channels, luxury brands are using more subtle marketing tactics to get their message across. Louis Vuitton and Gucci quietly hosted pop-ups in lower-profile locations of Somerset and Brooklyn respectively, in the past 10 months. While traditionally, a new launch is followed with media interviews and influencer previews, both of these pop-ups were left to be discovered by their local communities. In turn, this prompted user-generated social media responses. Unlike flashy billboards and sponsored social media posts, the primary objective of stealth marketing isn’t recruitment but retention, a challenge for brands of all sizes as customer loyalty becomes a priority